MORI delivers punchy, hook-laden alternative rock/pop you can (and should) scream along to in the car. Fronted by lead singer, songwriter & guitarist Mori Einsidler, the band took shape in the winter of 2014 with the addition of Jake Goldin on lead guitar, Adam Downer on bass and vocals, and Stephen Ranellone on drums. MORI crafts songs that ache and burst, recalling the ear candy of indie-pop duo Tegan & Sara packed with the voltage of alt-rock overlords Paramore and Brand New.
Crunching guitars, irresistible choruses, and slick harmonies characterize 2016's Better for You EP. Produced by MORI with help from co-producers Asher Zeitschik and Lucas Hass, it's the kind of angst-ridden music fit for breakups, nostalgia, and loneliness. Her strong songwriting and powerful voice are immediately appealing, but what's most striking across Better for You is MORI's gift for relating small details in grand scale. EP opener "Do You Wanna Hurt Me" is a thumping call to arms for a relationship on the brink of collapse, as relatable as it is danceable. The massive “All Along” swells underneath lyrics brimming with heartbreak ("But she was in your bedroom all along / Your sheets bearing her perfume all along") while EP closer “Hold On" embraces a steady, layered build that brings the album to a towering resolution.
2016 was a breakout year for MORI, with solo and full band tours across the Northeast, a stint at Brooklyn's Northside Festival, and sold out shows across NYC. The band has been in the studio with co-producer Jon Markson (Such Gold), and fans can expect new music in 2017.
"The [Do You Wanna Hurt Me] video is a stripped-down, back to basics performance...both rare and refreshing." - Popdust
“A love gone wrong in a hazy cloud of purple… [the "Do You Wanna Hurt Me" music video is] striking from the beginning.” - Impose Magazine
"[The band] certainly doesn't lack range, alternating epic, ethereal, emotional and punchy moments." - The Deli
"Emotion-driven, soul-stirring rock that should be played loudly to best achieve its intended cathartic effect." - The Revue
"MORI crafts melancholy pop songs dressed up in rock and roll's clothes." - Alt Dialogue
hipster pop duo side-project idea: my partner pushes all the buttons + does all the work on stage, i whisper/sing + make shadow puppets